Something typical for the Japanese consumer – No.3: Japanese sense – 2

Japanese sense – 2

To the Japanese, looks are very important, especially for goods to be sold.

Any scratches or any fray on looks are considered to be bad goods, even if it is very small. The Japanese will notice even a few scratches.

As for fruits and vegetables, if their shape is not good, we treat it as a bad food. We sometimes judge things by looking, not by contents. Even if there is no problem in quality, it seems to the Japanese that it has a problem if it looks bad.

I think that goods to be sold in the Japanese market have to be good looks at least.

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