Something typical for the Japanese consumer – No.6: Japanese sense – 5
Japanese sense – 5
If goods are cheaper even at 1 yen, the Japanese often go buy even if we have to go far.
Japanese housewives are very sensitive to the price of goods.
We tend to buy too many goods if they are cheaper.
We are also very sensitive to the freshness of foods.
We always check the best-before date of foods.
We sometimes do not buy foods even within the best-before date, if the date is very close to today.
We buy from items with far best-before date
Fish and vegetables are always judged by looking at the freshness of appearance.